Green Marketing, On Social Media Works Best On Younger People

According to the Mintel, a company that tracks trends in the whole world, if you have a green service or product, you should use social media that target younger people. They are more prone to take an action and they have a bigger social circle. According to the same company, 24% of people who bought a green product, did it because they wanted to show other people that they care about the environment. 20% admitted that they mixed recyclable waste with ordinary garbage.
This proves that many people don’t actually care about the environment. They do this just because they think it is ‘’cool’’ and their friends are doing it. Their behavior isn’t long and it can quickly disappear. But, younger people are much better area for green cultivation.
The Mintel company, found that 14% of young people (18-24 years old) used some green product just because their friend posted something ‘’green’’ on a website. 12% of the same people, said that they followed a green company on Twitter and like it on Facebook. This means that many people will try to live green as long they are under social pressure. When the pressure disappears, their green behavior will disappear as well.
Younger people, between 18 and 34 years, have 300 friends on Facebook. The range of influence is much higher among these people than on adults. They have better social circle and they have better communication. Because of these two things, paying attention to younger people, and preparing them for green living is crucial. We can expect much better success that will last much longer.

What's Hottest

Hottest Flax seeds to start organic living

Not all consume flax seeds, but as a matter of fact, this tiny seed is highly praised for being a complete and super food. It also holds relevant importance in the mythology and its health benefits have been acclaimed by modern day scientists as well. Flaxseed has always been a super food with…

Read More
Organic Food for Women
Tips for selecting Original Organic Food for Your Baby
Organic Food Has A Lot Of Good Points But Consume It At Your Own Discretion
Juice and smoothie recipes

Most Recent

Treating Your Dog With Organic Foods

If you have a dog, you will have to treat your dog with the varieties of dog treats available in the market. In today’s busy schedule, pet owners hardly have time to consider much about the foods of their dogs. They buy processed and preserved foods for the dogs. However, these treats do not…

Even Organic Farms are Not Treating Their Animals Well
Is The New Organic Water Really Organic?
Facts and Myths About Organic Living
Adopting Organic Living Is a Great Idea
Organic makeup recipes
Understanding the Importance of Organic Living
Organic Rose Plant Gardening: Secrets
Meaning of Organic
Organic apples

Most Popular

Flavanones in organic fruit juices can prevent diseases caused by obesity

Obesity has become a weighty issue for many. The lifestyles most people are living are leaving them predisposed to being overweight and eventually obese. Obesity is a hard condition to reverse. Complex dietary and exercise requirements will be difficult to maintain. It is suitable to do something…

Garden Plant Residue Will Enhance Your Garden
What are Biodynamic foods?
Wild Siberian Pine Nuts
The positive qualities of dried organic mango
Eating Organic Foods to Lose Weight
A guide for beginners on Organic Food Gardening
British Strawberry Farmers Expecting A Bumper Harvest During Summer
Detailed Information Regarding Organic Food
Organic food and their consumers
Boost up your business! Go for organic production